Social Media Strategy
Strategy

Social Media Strategy

A 90-day strategic plan that gives your business clarity on platforms, content, targeting, and budget — before any campaign launches.

IN PLAIN ENGLISH

We build you a complete strategy document that tells you exactly what to do on social media, why, and in what order — so you stop guessing.

Which platforms to use and which to avoid based on your audience
What content to create and how often
How to structure your advertising when you are ready to run ads
A clear 90-day roadmap you can actually follow

THE FULL PICTURE

Running ads or posting content without a strategy is one of the most common ways businesses waste time and money on social media. Boosting posts without knowing why, running campaigns to the wrong audience, or spending time on platforms their customers never use. Before we recommend spending on advertising, we need to understand your business completely — what you sell, who your ideal customer is, what your competitors are doing, and what you have already tried. From those answers we build a 90-day strategy document that covers platform selection, content pillars, audience targeting, budget allocation, and how to measure what is working. This strategy becomes the foundation for everything else. Whether you use it to manage your own social media, hand it to an internal team, or bring us in to execute it — you have a clear, justified plan to work from instead of guessing.

OUR PROCESS

01

Business Discovery

A structured session covering your business, customers, goals, past marketing, and competitive environment.

02

Market Research

We analyse competitors, identify what is working in your industry, and find the gaps and opportunities specific to your brand.

03

Strategy Document

We deliver a complete strategy document. Every recommendation comes with a reason — not just what to do, but why.

04

Walkthrough & Handoff

We walk you through the full strategy on a call, answer every question, and you leave with a clear plan ready to execute.

WHAT IS INCLUDED

Full business and audience discovery session
Competitor and market analysis
Platform selection with clear justification
90-day content and campaign roadmap
Content pillars and messaging framework
Budget allocation recommendations
KPI and success metric framework
Complete strategy document
Walkthrough call to explain every recommendation

Ready to get started?

Book a free 30-minute strategy call. No pitch, no pressure — just clarity on what will work for your business.