Google Ads

Social media advertising creates demand — it shows your offer to people who were not actively thinking about it. Google Ads captures demand that already exists — it puts your business in front of people who are actively searching for what you sell right now. These two channels work better together than either does alone. But Google Ads is also powerful on its own for businesses with products or services that people search for directly. We build Search campaigns around the specific terms your customers use when they are ready to buy — not broad terms that attract browsers with no intention to purchase. Campaigns are structured tightly so the right ad appears for the right search, costs stay manageable, and every conversion is tracked properly. Like everything we do, it starts with understanding your business before we build anything. Your ad budget stays in your own Google account. You control the spend directly. Our monthly retainer covers the strategy, management, and reporting.